Already functional with pre-installed electronics, the product becomes the start of a lifelong bond once you add knobs, antenna, sound-pattern and your personal touch.
User-Experience Design  |  Product Design  |  Brand Development  |   Digital Design  |  GTM eCommerce Strategy  |  Product Marketing  |  Sustainability Design  |  Brand Community Development  -  2002-2012.
tune-‘n-radio_hero-image+logo_user-centric-product-design_brand-development_by designer_wouter-geense
Personalization redefines the user-object relationship, dissolving the boundary between designer and consumer to enable sustainable personal value creation.
wouter-geense_brand design for_tune-n-radio_schematic-manual-illustration_brand-identity-assets design + development
product experience design by wouter geense tune-n-radio - brand community with personalised products display
Tune 'n Radio - Vintage Ice Blue with personalised product features to add personalised functionality creating a personalised product user-experience. image credit product photography Aldwin van Krimpen
examples product experience design by wouter geense for tune-n-radio - brand development with personalised tune 'n radios on display
Tune 'n Radio - Vintage Ice Blue with personalised product features to add personalised functionality creating a personalised product user-experience
Tune'n Radio was featured in Time Magazine's 'Style Watch' with an article by Jo Baker.
image courtesy of Time Magazine  |  Jo Baker - 'That Personal Touch' read >
GTM Strategy and digital designs for tunenradio.com, combining eCommerce web-store, and Global online User-Community platform.
digital designs and gtm / product marketing strategy for tuneinradio.com combining online user-community development with ecommerce platform by wouter geense
GTM strategy and eCommerce platform for Tune ‘n Radio with product manual startup guide by wouter geense
-	GTM strategy and eCommerce platform for Tune ‘n Radio with product selector carousel by wouter geense
'Idea Searching for Design' by David Bramston and Ye Li features Tune ’n Radio as case study for ideation and design concept development methodology.
Idea Searching for Design - David Bramston. courtesy Bloomsbury Visual Arts
Idea Searching for Design - David Bramston. courtesy Bloomsbury Visual Arts
Idea Searching for Design - David Bramston - Ye Li.  courtesy Bloomsbury Visual Arts
Idea Searching for Design - David Bramston - Ye Li. courtesy Bloomsbury Visual Arts
Tune 'n Radio - User-Centric Product Design by Wouter Geense. courtesy Bloomsbury Visual Arts
Tune 'n Radio - User-Centric Product Design by Wouter Geense. courtesy Bloomsbury Visual Arts
David Bramston is Associate Professor of Design at CUMT University School of Architecture and Design, Xuzhou, China. Ms YeLi is Associate Professor of Graphic Design at CUMT - Art & Design, Xuzhou, China.

image courtesy of Bloomsbury Visual Arts ( formerly AVA Publishing ) - 2008-2016.
Tune 'n Radio gained international acclaim,  combining product user-experience design with an integrated eCommerce strategy and Brand-Product Community Building.
Tune ’n® is a registered trademark by WGDS / Originele Staat - All rights reserved 2002-2026. 
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