Wouter Geense is a senior design professional who connects design with business strategy into company-wide design programs for brand-identity development, product (hardware-) design and digital design, focussed on driving r&d, marketing and sales objectives.
Leads teams of creatives, engineers and external stakeholders towards interdisciplinary collaborations with cohesive design output, value chain integration, lifecycle management and brand expression in line with your value proposition.
Educated in both graphic design, marketing and industrial design, my experience ranges disciplines, serving a variety of (b2b, b2c) clients, before joining and setting up the inhouse design department at deep tech startup Qblox Quantum Computing.
Being an early employee at Qblox, I was responsible for the founding designs, development of its brand identity, marketing efforts and global events, fostering company culture and a collaborative environment in which hands-on design leadership served global audiences and supported growth towards an 100+ employee company and Series A funding of $ 26 MM.
Beyond aesthetics and functionality, integration of a reflective ’design-mentality’ in your organisation, foremost sparks internal (brand-) awareness. Vital to build and deliver your desired company values and user experiences to the outside world, in an authentic and cohesive way that resonates with your target audience(s).