Built the initial design language, spanning hardware product identity, brand system, visual design frameworks and creative direction for global events and exhibitions.
Connecting R&D, marketing and sales aligned brand and product experience across all customer touch points, translating complex technology into coherent, recognisable design at every stage of the company's growth.
Art Direction  |  Brand Strategy  |  Product - Hardware Design  |  Visual Design  |  Digital Design  |  Events + Exhibitions  |  Spatial Design  |  Qblox Quantum  |  Delft, The Netherlands  |  2019–2024
product design system in which color design emphasizes modularity and generates competitive differentiation resulting in an iconic recognisable product identity by wouter geense for qblox
product identity design of electronics hardware in various application-specific setups for cohesive brand identity and product identity design by wouter geense for qblox
The colour-coded module system ensures every product configuration is instantly recognisable, regardless of rack setup, lab environment or scale. Visual consistency turns a modular hardware family into a coherent brand presence.
industrial design language system (DLS) brand expression guidelines and product family dna for modular electronical hardware by wouter geense for qblox quantum
technical illustrations and schematics design framework for print and online product documentation of control electronics. illustrations and diagram visuals design by wouter geense for qblox
vector system illustration visualizing control electronics within a full-stack quantum computer setup. wouter geense for qblox, 2019.
Vibrant outreach towards customers, partners and investors, reflect the company's open and supportive scientific character.

Visual design frameworks, illustrations and technical schematics support this by giving immediate grasp of how the technology works and fits their setups.
visual design framework for technology application notes combining dedicated quantum product assemblies with workflow overview and specifications. wouter geense for qblox
unified graphical icon design visualizing technology concepts of synchronization and distribution protocols in quantum computation. wouter geense for qblox
Digital designs, online marketing strategy, editorial content and illustrations for Qblox website by Wouter Geense Design Studio.
booth display design strategy by wouter geense for qblox quantum computing
booth design layout strategy by wouter geense for qblox quantum computing
At global exhibitions and events, brand and product experience become tangible. Booth designs, documentation, point-of-sale materials and custom merchandise bring the full design language into the field.
wouter geense for qblox quantum computing - marketing booklet on control stack modules for quantum computation and signal delivery - fast feedback - qubit modalities
'Be ready for Quantum Winter' merchandise
'Be ready for Quantum Winter' merchandise
 'Be ready for Quantum Winter' - 2022
'Be ready for Quantum Winter' - 2022
Qblox Quantum - Ball-Maze Game
Qblox Quantum - Ball-Maze Game
'Control the Quantum Future' Ball-Maze Game
'Control the Quantum Future' Ball-Maze Game
More than just a workplace, the Delftechpark office building and interiors reflect the company’s commitment to innovation, sustainability, and collaboration.

Renovation in 2023 reintroduced transparency, supporting company growth, horizontal exchange of ideas and vivid company culture.
delftechpark office building exterior with neon sign image credit Pien Buurman van Vreeden
lab space design - scientists with test setup
lab space design - scientists with test setup
office building layout design - plenary hall
office building layout design - plenary hall
workspace design themed office leisure space - seating corner
workspace design themed office leisure space - seating corner
Bespoke elements and playful details connect the spatial experience further to align with brand values, showing scientific leadership in a collaborative environment.
images courtesy of Qblox B.V. - Delft, The Netherlands

You may also like

Back to Top