Built the initial design language, spanning hardware product identity, brand system, visual design frameworks and creative direction for global events and exhibitions.
Connecting R&D, marketing and sales aligned brand and product experience across all customer touch points, translating complex technology into coherent, recognisable design at every stage of the company's growth.
Art Direction | Brand Strategy | Product - Hardware Design | Visual Design | Digital Design | Events + Exhibitions | Spatial Design | Qblox Quantum | Delft, The Netherlands | 2019–2024
The colour-coded module system ensures every product configuration is instantly recognisable, regardless of rack setup, lab environment or scale. Visual consistency turns a modular hardware family into a coherent brand presence.
Vibrant outreach towards customers, partners and investors, reflect the company's open and supportive scientific character.
Visual design frameworks, illustrations and technical schematics support this by giving immediate grasp of how the technology works and fits their setups.
At global exhibitions and events, brand and product experience become tangible. Booth designs, documentation, point-of-sale materials and custom merchandise bring the full design language into the field.
'Be ready for Quantum Winter' merchandise
'Be ready for Quantum Winter' - 2022
Qblox Quantum - Ball-Maze Game
'Control the Quantum Future' Ball-Maze Game
More than just a workplace, the Delftechpark office building and interiors reflect the company’s commitment to innovation, sustainability, and collaboration.
Renovation in 2023 reintroduced transparency, supporting company growth, horizontal exchange of ideas and vivid company culture.
lab space design - scientists with test setup
office building layout design - plenary hall
workspace design themed office leisure space - seating corner
Bespoke elements and playful details connect the spatial experience further to align with brand values, showing scientific leadership in a collaborative environment.
images courtesy of Qblox B.V. - Delft, The Netherlands
